Google already has dozens of SERP features that appear on the first page, but the 2 most important categories are Paid Results and Organic Results:
1- Paid results come from advertisers ranking for specific keywords through Google Ads. While Google Ads takes into account the relevance of the ads, their placement essentially goes to the highest bidder.
2- The organic results refer to "earned" positions that are determined by Google's algorithm to be the top ranking and most relevant overall results for a given search.
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