What is SEO optimization?

SEO Optimization is a process that affects the visibility of a website or web page in a search engine's non-paid results, often referred to as "natural", "organic" or "earned" results. In general, the earlier (or higher up the search results page) and more frequently a site appears in the list of search results, the more visitors it will receive from search engine users.

  • Google SERP
  • Yahoo SERP
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SEARCH ENGINE RESULTS PAGES ( known as " SERP" or " SERPs ")

SEARCH ENGINE RESULTS PAGES ( SERP)

Google already has dozens of SERP features that appear on the first page, but the 2 most important categories are Paid Results and Organic Results:

1- Paid results come from advertisers ranking for specific keywords through Google Ads. While Google Ads takes into account the relevance of the ads, their placement essentially goes to the highest bidder.

2- The organic results refer to "earned" positions that are determined by Google's algorithm to be the top ranking and most relevant overall results for a given search.

Hello, how are you?

My name is Badr Sefiani and this is my website.
Do you need a freelance web designer or SEO expert?

YES