Marketing trends and channels continue to evolve over time. While certain trends come and go fast, one of the channels that has remained more or less the same is email. You will find our list of the best tool for Email Marketing in this article:
Actually, email is still the primary channel for content marketing for both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers are using email to engage their audience.
Email marketing can even help you amplify your other marketing channels, such as social media networks. That of course said, marketers still face a lot of challenges in their email marketing efforts.
One of these key challenges is just the amount of time it takes to create a great email from zero. Sans effective tools, marketers can end up spending a lot of time creating and sending emails that are not exactly impressive looking. This makes productivity difficult and reduces the return on email marketing investment.
The best 5 Free Email Marketing Tools:
Mailchimp is a premier tool for email marketing tool you’ve most likely heard of. Their free plan offers you basic email marketing tools, such as message creation and scheduling. What turns it into a great email marketing tool is its smart recommendations tool, which provides you with valuable insights about your audience to optimize your marketing efforts.
Styling emails on the platform is easy using the Content Manager, where you can store your pictures and files for easy access. Mailchimp also allows you to automate your emails at crucial steps in the buyer’s journey, so you can send easy welcome emails, order confirmations, abandoned cart reminders and more.
HubSpot, is probably most well known for its powerful marketing automation tool, has recently launched a free tool for email marketing feature that can meet many of a small business’s transactional email needs.
If you need to send out lead offer return emails, thank you emails after purchase, or simply promote current campaigns, HubSpot’s free version of Email Marketing can do it. One of the best parts of HubSpot’s free email tool is its simplicity of usage. The powerful tool features a handy drag-and-drop visual editor, and it also comes equipped with pre-made templates so you can get up and running right away.
What makes HubSpot Email Marketing a real standout is, of course, its native integration with HubSpot’s other tools, such as the free WordPress CRM. Once you start an account, you get easy access to both tools, so you can create a centralized contact database, organize it into lists, and manage and track email performance.
Sender is truly one of the best free tool for email marketing on the web, with features that ensure email deliverability. It allows you to build impressive newsletters without the need for any HTML skills. Just pick a template and customize it with elements such as text, images, videos etc. You can even personalize your newsletters for each recipient to create even greater impact.
Sender’s powerful analytics feature is one of the main arguments why it’s on our list. It lets you track who has opened your mails and clicked on links, when they opened them and much more. It even allows you to create accurate buyer profiles based on your subscribers’ interactions, so you can optimize your existing email strategy and craft compelling offers.
Omnisend is a highly successful e-commerce marketing platform that integrates all of its marketing communication platforms in one place. Its free plan only includes email, but it is more than sufficient to support the email marketing efforts of small and medium-sized businesses. You can automate the sending of emails using behavioural triggers and easily schedule your communications based on the convenience of your customers.
You can use your deep audience insights to send more relevant email marketing messages. You can design engaging newsletters using time-saving features such as the product selector, which allows you to select all the products you want to include in your email. Not only that, but you can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
SendPulse markets itself as a multi-channel marketing platform, just that its email marketing feature is the most popular. It comes with a bunch of professionally designed email templates that you can easily customise using a drag-and-drop editor. Next, you can set up these personalised emails to be delivered automatically at the right time based on user behaviour, event triggers and other variables.
SendPulse’s subscriber rating feature is a great feature that is a simple way to identify your most valuable subscribers. It allows you to track open and click-through rates, as well as read and unread rates for each subscriber. You can also set up replaceable text fields to personalise your emails by name, gender, date of birth, age and job function.