This is the first step if you want to optimize your website for Google and similar other search engines optimization. Google’s ultimate goal is to provide useful search results that satisfy users.
Technical Website Quality
Google does not like pages that are outdated, ugly and not very functional, because it considers that the user experience on them will not be as good as it should be. To design a quality website, you will have to take into account the following aspects:
- Page load time: Some studies affirm that websites should not take more than 4 seconds to load, but ideally it should be under 2 seconds.
- Image optimization: Here you have to take three factors into account: the Alt tag tells Google what the image is about, the title improves usability and the weight of the image affects the loading speed of the website. Use Alt and Title tags on all your images; if you don’t have time to go one by one, you can use plugins like SEO Friendly Images. The weight of the images is also important: it is a determining factor in the speed of the web, so much so that if they take too long to load, they will harm the user’s experience. To reduce the weight of all images without losing quality, you can use the smush.it plugin.
- The titles of the entries must be between H1 tags: This is a purely technical question. The web uses tags to structure the elements within its pages, and the H1 tag is used for the main title.
- The website must have a sitemap: This is essential, because the sitemap helps Google to know the structure and contents of the webs, and there are plugins like Google XML Sitemaps that can do it for you.
- Clean and friendly design: Google values that the design of websites is oriented to usability. This means that users can easily navigate through them, that the contents are well organized, and that the appearance is pleasant. If you manage to achieve all of this, users will stay longer on your website and search engines will value it positively.
- Responsive design: Your website must be correctly displayed and adapted to mobile devices. If your website is not responsive, you will lose many visits, your bounce rate will increase and Google will pay less attention to you.
Si cumples los puntos anteriores, tendrás tu web lista para el SEO…, ¡al menos desde el punto de vista técnico!
SEO content writing
Once you have the website prepared from the technical point of view, it is time to create content that is properly positioned in search engines. To do this, you have to choose your keywords with a lot of criteria and write the contents with SEO in mind.
1- Choosing keywords For SEO
The first thing you should know is that in the beginning of any website it is very difficult to rank for to position yourself with general keywords.
To fully understand this point, let’s continue with the example of the photographer. If you search for “dentist” in Google, it returns 535,000,000 results; if you search for “dentist in Barcelona”, the number drops to 11,800,000 results. As you can see, competition goes down the more specific the search is. You will have a much better chance of appearing in the first results if you use long tail keywords.
2- Writing with SEO in mind
- Try to have your keyword for that post at the beginning of the title.
- Look for an attractive title that captures the reader’s attention.
- Don’t exceed 70 characters so that Google doesn’t cut it off when displaying your entry in the search results.
- Make sure the keyword appears in the URL.
- Remove prepositions and articles. For example, if your keyword is “Dentist in Barcelona”, use the URL “/dentist-barcelona”.
- Avoid using special symbols or characters in the URL.
- Try to keep your URL as short as possible.
The body of the entry:
- Use the keyword in some H2 (subtitle).
- Place your keyword in the first 100 words of your entry.
- Try to use synonyms for your keyword.
- Do not abuse your keywords, Google may consider it Keyword Stuffing. You should not have a density of more than 1 or 2 %.
- Add multimedia content. Google likes images and videos, and so do your readers!
- Long contents are better positioned. It is recommended to write entries of more than 300 words, although more than 1,000 will always be better.
- Use bold or italics to highlight some of your keywords.
- Always keep in mind who you are targeting; write in a language that your potential client understands and do not put yourself in potential customers and don’t get too technical.
- Include external links to other related sites that are respected voices in the field.
- Respected voices in the field.
- Include internal links to other entries on your website that may be useful to your audience.
- Start with an introduction, develop the topic and make a conclusion. At the end, invite your readers to comment and share.
3- Getting Good Inbound Links
You already have your website ready and have created a few optimized entries to rank for your keywords. You can’t do any more on-page SEO (SEO OnPage). But you can work on your website in Off Page SEO! You can’t do any more on-page SEO (SEO On Page). But you can work off your website in OffPage SEO! To do this you need inbound links, because without them everything you have done so far will you have done so far will be of little use, and they have to be of good quality. There are several ways to get them:
- In a natural way: If you create quality content, other sites will link to it. It’s as simple as that! The goal is to get other sites to link to your website.
- Writing posts on other blogs: It is also known as Guest Posting and consists of writing a post on another blog as a guest author, and including a link to your website. The owner of the blog receives an exclusive and free content and, on the other hand, the guest author gains visibility and a couple of links.
- Linking to other blogs. When you link to other blogs, it is easier to be linked to. Add links only when they add value to your posts, and if you get backlinks, so much the better.