SEO stands for Search Engine Optimization. This unique marketing strategy is an important factor in the digital marketing industry to improve the reach of your potential customers.
Even though Google doesn’t share its overall search volume, it’s arguably a lot. Some have estimated it at 3.5 billion searches per day and search volume is growing by 10% every year. We also know that Google has the largest market share, at 92%, compared to Bing or Yahoo! Knowing all this, it’s clear that SEO is a no-brainer to meet your customers where they are searching and spending their time.
What is SEO in Digital Marketing?
“SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”Reference: MOZ
What is the role of SEO in Digital Marketing?
The main role of SEO is to increase your business’s exposure to potential customers on search engines. A person responsible for your business’ SEO efforts will analyze and implement various website strategies in order to improve your website’s ranking for certain topics or keywords.
When customers are searching for specific services online through Google or other search motors, you must make sure that your business appears in the search engine results pages (SERP), so that they will be able to find your business.
For example, Noemi wants to find a car insurance quote, so she types it into Google. If your insurance company isn’t on the first or second page of the SERPs, she won’t find you. Most likely, she will click on one of the top-ranked companies, research her options, and take out an insurance plan with them.
For this reason, it is important that your business invests in SEO, so more clients can find you and get in touch with you. This will boost your revenue, because if they can’t reach you, they won’t be able to purchase from you.
How SEO works in digital marketing
SEO is a marketing strategy that focuses on the appearance of your website in search results on search engines such as Google. When you understand how SEO works, you can use many tactics to increase your visibility (or your ranking position) in search results.
There are plenty of SEO benefits. Because Google ranks sites that provide the best content to users, a host of tactics and strategies that improve SEO also make your website a more effective place for users.
Best Practices of SEO
There are a lot of things you can try to get a better ranking in Google (including advanced SEO strategies and techniques).
These are the 8 most important SEO best practices you need to know in 2021:
- Add your main keyword at the beginning of your content.
- Write unique titles, descriptions and content.
- Optimize your title tag for SEO.
- Optimize your site’s loading speed.
- Track results with Google Search Console.
- Optimize images for SEO.
- Use internal and external links.
- Publish amazing content in social media…etc.
What Are SEO Best Practices?
1. Add your main keyword at the beginning of your content.
2. Write unique titles, descriptions and content.
3. Optimize your title tag for SEO.
4. Optimize your site’s loading speed.
5. Track results with Google Search Console.
6. Optimize images for SEO.
7. Use internal and external links.
8. Publish amazing content in social media…etc.