What is Long Tail Keyword and How to Choose it?

Badr Sefiani | 01 / 01 / 2023 | Search engine optimization 

Enhance your keyword strategy and increase the ranking of your content in search engine results by utilizing long tail keywords. This guide will provide an overview of long tail keywords and how they can benefit your SEO efforts.

What is a Long Tail Keyword?

A long tail keyword is a more specific and longer keyword phrase that is less commonly used in search queries.

It is typically made up of three or more words and is more targeted towards a specific audience. Long tail keywords are often less competitive and can be more effective in driving targeted traffic to your website because they are more specific and relevant to the user's search query. For example, "best blue running shoes for flat feet" is a long tail keyword, while "running shoes" is a short tail keyword.

How to Find the Right Long Tail Keywords for Your Content?

To find the most suitable long tail keywords for your content, start by conducting thorough keyword research. Utilize tools like Moz and Google Keyword Planner to discover relevant, low-competition keywords related to your subject.

Additionally, you can use answer boxes to generate ideas for long tail keywords that users are searching for. Once you have identified potential user intent, create compelling content using those terms to increase the chances of success for your SEO efforts and drive more organic traffic to your website from search engines.

Here are some tips for finding the right long tail keywords for your content:

1. Identify your target audience: Understanding your target audience and what they are looking for will help you find the right long tail keywords to use in your content.
2. Use keyword research tools: There are many tools available, such as Moz and Google Keyword Planner, that can help you discover relevant long tail keywords with low competition.
3. Look at answer boxes: Answer boxes can give you ideas for long tail keywords that users are searching for and can help you understand user intent.
4. Use long tail keywords in your title and throughout the content: Make sure to use the long tail keywords in the title of your content and throughout the body of your content to make it clear to search engines what your content is about and to improve its relevance to the user's search query.
5. Monitor and track your results: Use analytics tools to monitor the performance of your content and track the impact of using long tail keywords. This will help you understand which keywords are most effective and allow you to adjust your strategy as needed.

Optimize Your Content for Long Tail Keywords.

To maximize the potential of your long tail keyword content, ensure that you optimize it for search engine bots. This includes including meta descriptions and titles, as well as optimizing images and other media for proper indexing. Additionally, make sure to include internal links within your content to boost Google crawl rate.

Doing this will help your pages rank higher on search engine result pages (SERPs) and drive more traffic to your website.

Here are some tips for optimizing your content for long tail keywords: 

1. Use the long tail keywords in the title and throughout the content: Make sure to include the long tail keywords in the title of your content and throughout the body of your content to improve its relevance to the user's search query and make it clear to search engines what your content is about.
2. Use related long tail keywords: In addition to using the main long tail keyword, try to include related long tail keywords to provide additional context and improve the relevance of your content.
3. Use variations of the long tail keywords: Varying the way you use the long tail keywords can help your content appear more natural and prevent it from appearing spammy.
4. Keep the user in mind: While optimizing for long tail keywords, remember to keep the user in mind and prioritize creating high-quality, engaging content that meets their needs.
5. Use header tags: Use header tags, such as H1 and H2, to highlight the long tail keywords and make it easier for search engines to understand the content of your page.
6. Use internal and external links: Including internal and external links in your content can help improve its authority and relevance in the eyes of search engines. Just make sure to use relevant, high-quality links.

Leverage Social Media for Analyzing Searches Related to Your Niche.

Leveraging social media channels to generate long tail keywords is one of the most effective techniques. Monitor conversations, hashtags, and trends within your niche and use them to create content that resonates with audiences.

This will provide you with insights on what people are actually searching for in your niche, which can help you come up with compelling content ideas that have a greater chance of ranking on Google SERPs.

Here are some tips for leveraging social media to analyze searches related to your niche:

1. Use social media listening tools: There are many social media listening tools available, such as Hootsuite and Brand24, that can help you track and analyze the conversations and searches happening on social media platforms related to your niche.
2. Monitor hashtags: Hashtags can give you an idea of the types of topics and keywords that are popular within your niche. Monitor relevant hashtags and pay attention to the conversations happening around them.
3. Look at trending topics: Social media platforms often feature trending topics that can give you an idea of what is popular and being searched for at a given time. Keep an eye on trending topics related to your niche to get an understanding of current search trends.
4. Follow influencers and industry experts: Influencers and industry experts often share insights and discuss the latest trends in your niche. Following them and paying attention to their content can give you ideas for long tail keywords and help you stay up to date on current search trends.
5. Participate in relevant online communities: Online communities, such as forums and discussion groups, can be a great source of information about the searches and trends happening within your niche. Participating in these communities can help you stay up to date and get a better understanding of the types of keywords and topics that are popular.

Maximize Value with Automated Tools and Insights from Your Target Audience.

Automated keyword research tools such as Keyword Tool can help you to quickly identify valuable long tail keywords that have little or no competition.

Additionally, looking through your competitors’ content and organic search data can give you valuable insights into what type of long tail keywords are the most popular among your target audience. Leveraging these techniques alongside feedback from your target audience will help you identify the best opportunities for successful content creation.

Here are some tips for maximizing value with automated tools and insights from your target audience: 

1. Use automated tools: There are many tools available, such as Ahrefs and SEMrush, that can help you automate your keyword research and provide valuable insights into the search trends and patterns related to your niche.
2. Take advantage of customer feedback: Customer feedback can be a valuable source of information about the types of searches and keywords your target audience is using. Make sure to pay attention to customer feedback and use it to inform your keyword strategy.
3. Monitor your competitors: Keeping an eye on your competitors and analyzing their keyword strategy can give you ideas for long tail keywords and help you stay up to date on the latest trends in your niche.
4. Use social media analytics: Social media platforms often have built-in analytics tools that can give you insights into the searches and keywords being used by your target audience. Utilizing these tools can help you understand the types of content and keywords that resonate with your audience.
5. Conduct market research: Market research can help you get a better understanding of the searches and keywords being used by your target audience. Consider conducting surveys or focus groups to gather more in-depth insights into their search habits and preferences.