A long tail keyword is a keyword phrase that usually consists of three to five words. Because these keywords are more specific than generic terms, they allow you to target specific niche demographics.
Long-tail keywords are also less competitive than generic keywords because they are designed to better reflect the way people make searches. With long-tail keywords, you can drive more high-quality traffic to your website, which is more likely to lead to conversions.
Let’s take this example: if you’re a business that sells vintage furniture, chances are your pages will never appear near the top of an organic search for “furniture” because there’s a lot of competition (this is especially true if you’re a small business or a startup). But if you specialize in, say, contemporary art-deco furniture, then keywords like “contemporary art-deco influenced semi-circular living room” are going to find reliably those consumers looking for that exact product.
Why Are Long-Tail Keywords Important For SEO?
The long tail keywords are targeted, more specific, longer keyword phrases that visitors tend to use when they are closer to a point of purchase or when using the voice search. They are a bit counterintuitive at first, but can be very valuable if you understand how to utilize them for SEO.
At present, people often enter questions into Google using the same type of phrases as when talking to a friend. This is called human language. So, using long-tail keywords makes your content more likely to attract these users to your website and begin the process of the buyer’s journey.
The long-tail keyword specificity also means that there are less competitors for each keyword phrase. Brands can target their specific keywords better for what they are offering to the users.
Long Tail Marketing Content examples
Long tail marketing is a marketing strategy that is often used by online companies, such as Amazon and Netflix.
Next, we will review some examples of long tail marketing in practice:
- Netflix: While Netflix offers many popular shows and movies, it also has many less popular titles (if not more). It has just more than 4,000 movies and 1,500 shows. The fewer popular titles contribute to the total viewing time and attract niche viewers.
- Amazon: Amazon sells over 350 million products. I would be prepared to bet that the number of low-demand products is equal to or greater than the products in high demand.
Long Tail keyword Search
1. Using Google Suggest
Google Suggestions is an amazing source of long tail keyword combinations. Just enter your target keyword in the Google search box and then see what variations Google suggests to you:
Once it shows up in a Google suggestion, you already know it’s a phrase that people are searching for. These suggestions won’t necessarily inspire your faith in humanity (we all remember the “I’m hugely terrified of the Chinese” debacle…), but they might inspire good content.