Apps For Social Media: Top 5 for business

Apps For Social Media

Should you bet on Instagram, maybe put half of your budget on Facebook and split the rest between YouTube and LinkedIn, and what about Pinterest? These are questions that plague small businesses and marketers.

So to help you decide which social media channels are going to be right for your brand this year, check out here’s our selection of the top social media apps you should be thinking about

Top 5 apps for social media for business .

1. Instagram

Instagram has long been home to influencers, brands, bloggers, small business owners, friends and everyone in between, and has surpassed one billion monthly users. If you’re wondering if a large percentage of your audience spends time on the platform, the answer is probably a firm yes.

Instagram usage:

Instagram has become one of the most popular social media platforms among teens and young adults, especially in the U.S. Usage of the app slowly declines with age, but it remains steady among both men and women, so if your customers are under 40, you can’t ignore Instagram.

You should make Instagram a priority if: Your target demographic is under the age of 40 years old, you have a lifestyle, e-commerce or photography business.

Best content that works on Instagram:

Beautiful photography, stunning visuals, unique layouts, selfie-style videos that speak directly to your audience and a cohesive theme for your content can help you stand out on Instagram.

2. Facebook

Facebook is without doubt the world’s largest social network, with almost 2.5 billion monthly users. While that virtually guarantees that at least a portion of your audience uses the platform regularly, it has developed a somewhat negative reputation among younger users, who are increasingly turning to alternative media Apps.

In any case, if your brand can benefit from sharing industry-related news, engaging (short) videos, graphics and other visually appealing content – especially if your core audience is over 30 – consider having a presence on Facebook. You can also consider leveraging Facebook groups to bring your customers or community together in one place online.

Facebook groups, unlike Facebook business pages, are not for advertising, but they can be useful for creating conversations.

Facebook usage:

68% of American adults report using Facebook, and 51% report being active several times a day. Usage is fairly evenly split between men and women, while users tend to become increasingly active as age increases (especially over 40).

Best content that works on Facebook:

The more engaging, interesting or even polarizing your content is, the more likely it is to go viral on Facebook. Stick to short videos, eye-catching images and attention-grabbing headlines to engage your audience. With Facebook groups, interactive content and conversation starters are the way to go. Consider live streams and polls.

3. YouTube

YouTube App is actually the second most popular search engine in the world, just behind its Google mother company. If your business can use it to produce video tutorials or guides, visual instructional content, product reviews or interviews, this social media platforms is a must for reaching its more than 2 billion monthly users.

YouTube usage:

YouTube is a must for reaching its more than 2 billion monthly users. A whopping 73% of American adults say they regularly use YouTube, with a strong concentration in the 15-34 age range. YouTube is largely popular among both men and women, and usage tends to increase with income and education level.

Best content that works on YouTube:

Just Videos on YouTube. Depending on your type of business and who your audience is, both long-form and short-form video content can work very well on this platform.

Most viewers tune in for a combination of education and entertainment, so whether you’re teaching your audience about emerging marketing tactics or streaming a video game, strive to keep their attention throughout your videos.

You can also consider tapping into popular YouTube trends, such as unboxing videos (especially if you’re representing a physical product) and “with me” content, which takes viewers along for the ride. Also, if you’re feeling ambitious about starting a YouTube channel, partnering with YouTube influencers who are enthusiastic about your mission could help you test the waters before you launch.

4. Twitter

As Twitter‘s monthly active user figures have consistently hovered around 300 million for some time now, a whopping 40% of those users are active on the site or application multiple times a day, suggesting that if your audience is using the platform, they are likely to be highly engaged. The popularity of this social network remains high among tech-savvy users and is especially active in B2B verticals related to business, marketing and politics.

Twitter usage:

63% of Twitter users are between the ages of 35 and 65, with men accounting for almost two-thirds of these people.

Best content that works on Twitter:

Today, Twitter has become a highly popular medium for communicating breaking news, digesting bite-sized content and communicating directly with users in real time. Videos and images tend to stand out more, but a well-timed tweet still works great if you are tapping into trending topics and are particularly witty.

5. Pinterest

Pinterest has quickly become a popular social bookmarking tool for storing ideas and finding creative inspiration when it comes to everything from cooking to DIY home projects, holiday ideas, interior design, business and everything in between. With an audience predominantly made up of adult women, this social media platform is also often cited as a crucial part of the product discovery journey.

Pinterest usage :

Pinterest has one of the most concentrated audiences of women of all social networks, with more than 320 million monthly users. Almost 80% of its users are women, with a strong concentration among millennials.

Best content that works on Pinterest:

Portrait format images (1000 x 1500px) works best on this platform, largely due to the browsing experience presented to users. Polished images with clear text that conveys what the Pinner will see if they click through work best. Numbers, lists and quotes should be an important part of your strategy. And don’t forget to consider keywords and search terms in your images.

Badr Sefiani

Badr Sefiani

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